The Golden Blueprint

Business Training for Interior Designers

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If you’re like many designers, you feel a little unsure or lack confidence with running your business. You’re not sure how to attract the right clients. You don’t know how your business stacks up. You feel like there is a better way to price your services. You’re not alone.

I’ve created this course to be your blueprint to business success.

I want you to have clarity and confidence and feel secure that you’re doing it right.

It is said that running and interior design business is only about 10% design, this course will help you create a business foundation that supports the remaining 90%.

Designed to guide you into the role of CEO of your small design business. With short videos and exercises, you receive my best advice so that you design the business that you want and you can run your business the way you want to run it.


Hi! I'm Capella

I want designers to feel confident and proud of their industry and the work we do. I've started two successful design businesses in two different cities and I can help you build yours. I believe in collaboration and supporting each other. Forget secrecy and competition, I am here to support and encourage, not to mention talk about all the business “secrets” no one else wants to share.

I’ve been an interior designer for over 10 years now, starting my career working for one of the top interior designers – Michael Smith. I’ve worked on low-budget to multi-million dollar projects, I’ve been published in national magazines, I’ve had speaking gigs and designed rooms in a popular Showhouse. I'm an interior designer that helps other designers.

Many other design business consultants have never worked as an interior designer before. They haven't worked one-on-one with clients and they can't understand the delicate balance it takes. Interior design is a unique job, unlike any other. When you succeed, we all succeed. Learn more at www.capellakincheloe.com

"My biggest take away was learning invaluable information that only comes from experience. Because my business is new, I don't have much to base things off of, to hear it from you, really helps in guiding me in the right direction. I think its nice to feel supported since there is so much competition out there- why not take a different approach and support each other, everyone has a different style and I think that is what makes the world go round."

-Anja Michals, anjamichalsdesign.com


What's Included:

✓ 6 Modules, 28 video lessons, 24 exercises

Each module tackles a different aspect of running a design business with a short screencast video for each lesson. The videos are short so that you have plenty of time to dive into the exercises because this is where you design and build your business.

Members-Only Community

Get support and encouragement from others who have the same experience as you do. Crowd-source solutions and learn from others. We're here to support and uplift each other. #collaborationovercompetition

✓ Lifetime Access

As long as the course exists you'll have access to it. You also have the option to retake the course with future sessions.

✓ Personalized Coaching

Unlike many online courses, included in The Golden Blueprint are two one-on-one calls with me. An orientation call to get to know each other and a review call at the end to help with your business specific issues. Also, throughout the 7 weeks you get unlimited email support for the material.

✓ So Many Bonuses

  • Systems Template - A template to help you create the systems to streamline your business and run it more efficiently.
  • Sample Contract - A lawyer-reviewed sample contract to use as a template for your business.
  • Initial Phone Interview - The exact questions to qualify potential clients in the first call.
  • Project Template - Keep your business development projects on task.
  • Report Template - Track your business progress with this monthly report template.
  • Optional Website Review - Get personalized feedback on how to optimize your website for interior design clients.
  • Onboarding Worksheet - How to expertly and efficiently start a new client project.
  • Special Graduation Bonus: Sources & Template Library

Class Curriculum

"The course guides you on your journey to create your own unique business and shares fundamentals that are key to any design business. It doesn't pigeonhole you into becoming cookie cutter or expect you to duplicate someone else's business style, but rather challenges you to ponder what you really want out of your own business. It has made me focus on my business and allowed me to think about things that I have not yet considered, nor had the time in the past to focus on."

-Julie White, jwhitedesigns.com


This course is for you if:

  • You work in the interior design industry and have your own business (or are starting one this year!).
  • You know that you need some help in your business, but don't know where to get it.
  • You want to run your business with integrity, transparency, and clarity.
  • You're ready to do the work to build a successful business you deserve.

This course is not for you if:

  • You don't have a design/decorating business or if you aren't planning on starting one this year.
  • You want standardized steps. This is not a cookie-cutter program, you have the power and flexibility to create the business you want.
  • You want a quick solution. How much you get out of the course is correlated to how much effort you put in.
  • You can't set aside time to work on your business. This course will only work if you can put in the time.
  • You want one and done. There is no finish line, the course may end but your work on your business will continue.

"I have benefited in many ways, but mostly by forcing myself to evaluate goals, create a plan, streamline my process, and decide what my perfect client is. There's not a ton of business development resources out there for designers like this, and anyone trying to run their own design business would benefit from this."

-Leah Bernath, ASID, designerdwellingsatl.com

"It has given me confidence. I felt as though I had an advocate, a coach, during the sessions. I also benefited from some very tangible takeaways, like realizing I needed small business insurance. There are not only tangible takeaways, you are gaining a whole new perspective on yourself as a designer. The self-realization or revelations are a big part of the course."

-Leslie B Cutler, lesliebcutler.com

"I was experiencing a lot of anxiety about the business side of things for months leading up to taking the course. I wanted to get my 'ducks in a row' from a business standpoint. I also had many lingering questions, like how to deal with purchasing and the designer discount. This class gave me my business backbone back, or perhaps a new one! Gave me more confidence, like a new tool kit full of helpful tools I can use and modify for my own business."

-Amy Aswell, amyaswell.com


At The End of The Course You'll Have:

✓ A contract that you feel good about.
✓ The software that will keep your business running smoothly.
✓ Confidence to know who to sell your services to and a marketing plan.
✓ A pricing structure that works for your business and your clients.
✓ The names and emails of magazine editors that can publish your work.
✓ Systems that allow you to run your business the way you want to run it.
✓ A well-developed business completely unique in the market.
✓ The benchmarks you can use to see if your business is successful.

This course provides a blueprint to design the business that you want. This is not my plan for your success or anyone telling you how you need to run your business. The course starts easy and builds so you can find your own solutions and not follow someone else's. The exercises are designed to bring out your ideal business from within you.

Designing and building your dream business will be a lifelong process. Set yourself up with the tools you'll need for your foundation.

October 2, 2017- Module 1 Released
October 9, 2017 - Module 2 Released
October 16, 2017 - Module 3 Released
October 23, 2017 - Implementation Week
October 30, 2017- Module 4 Released
November 6, 2017 - Module 5 Released
November 13, 2017 - Module 6

Frequently Asked Questions

When does the course start and finish?
The course starts October 2, 2017 and ends on November 17, 2017. One module a week will be released with an implementation week October 23-27 where no new material will come out. Review calls will be scheduled in the two weeks after the course ends.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you will have access to this course as long as it exists. (When the course is in session, only the modules released for current session will be available.)
Do I have to complete the course in 7 weeks?
No, you can take all the time that you need to work on your business. I think deadlines are important but know that sometimes things come up. If you go out of town or need a little longer to get through the lessons, no big deal. Keep in mind, as an alumnus, that if another session is in progress, you will only have access to the currently released modules.
I don't have a business yet, is that okay?
Yes! This course helps you set up a business foundation. You'll learn a great deal about how to set up your business and do it right from the start, eliminating the costly business learning curve. I've helped people in all stages of their business, from just starting to 10+ years in. BUT, if you aren't going to start your business within the next year or aren't sure that you will start a business it probably isn't the right time to take this course.
What if I already know what's covered in some of the lessons?
Some people already have business insurance set up, or have decided on their brand colors, or know their special sauce, but many don't. Since the course is for all experience levels, the most basic information on starting a business is presented at the beginning of the course. If there are lessons that you feel you've already know consider it an opportunity to make sure what you know is being applied. Often those that feel like they already know what's being covered; learn something new, see it in another light, realize they need to review their current set-up, or it provides an opportunity to apply it in your business.
What does the course look like?
The course is self-guided. Every week a new module will be released. The material is not available all at once. Each module is composed of 4-5 short video lessons. Each video lesson is a screenshot with voice-over to keep you focused on the material. At the end of each lesson is where the real work begins: with you! Each video lesson has 1-3 exercises or homework to complete.
How much time should I dedicate each week to the course?
You should be willing to put in one hour per day for CEO-time. I call the time you spend on the course, your CEO-time, the time spent working on your business and not just in it. You may need more or less. It may change with different modules, different lessons, and different exercises. Most lessons are very short, the time-consuming portion is the time you'll spend on the exercises and homework designing your business. I'd say that you'll need to make a 5-10 hours a week commitment to get the most out of the course.
What's the refund policy?
We would never want you to be unhappy! However, that starts with participants that are serious and committed to doing the work, therefore this is a “tire kicker-free” zone. If you are unsatisfied with your purchase, contact us before Module 3 is released to receive a full refund.

What Past Participants Want You to Know:

It is a time commitment.

"You've got to be willing to put the work in to get something out of it."

"They should devote time each week to it. I didn't do this in the beginning and had to play catch up."

"That it is not a 'surface' course, and you should expect to go deep and to put a lot of effort in to get the best results."

"That it's a time commitment. The modules are short but it's the homework where you exercise it all out. At least for me, it took me a while to do the homework because I really wanted to take the time to think it through. The modules are just the prep work, the actual gold is extracted through the process of the homework."

It is a journey within.

"You have to look within, and take a hard look if you want to improve things or change things...be ready to do so."

"That there are not only tangible takeaways, but that you are gaining a whole new perspective on yourself as a designer. The self realization or revelations are a big part of the course."

You are not alone.

"There is great support through the FB page. It's an online course that you take alone, you are in it with others."

"The chance to connect with other designers from all over North American was a bonus I was not expecting to enjoy so much."

"My favorite was the Facebook group. Hearing everyone's real life experiences and feedback was super helpful. It's one thing to learn something new but seeing/hearing how others apply it is invaluable."

"The Golden Blueprint for interior designers is an amazing and unique resource. Capella shares her wealth of knowledge in a refreshingly, personable style that provides practical and innovative tools on how to create a healthier and stronger interior design business. Learning these invaluable tools was a genuine pleasure and I have found the results of her advice simply remarkable in my own design studio."

- Stacy Langan, ASID, hudsonfivedesign.com

"My biggest take away from this course is the advice I have been given on taking the next steps in my business to make it lucrative and a career. I have been holding back for a while and it was great to be able to chat with others during the course and receive advice on taking the next steps toward my dream. I think the most important thing to realize about this course is that it is going to give you the foundations you need to market your business strengths and focus on growing your business from a marketing perspective. This course is great to really get into the details of your business and hit the ground running."

-Courtney Moss, poplifestyledesign.blogspot.com


You Have Two Options

1. Enroll in The Golden Blueprint

This course is designed to help people in all different stages of their business development, that is why I start with the basics. I've discovered that some designers a couple of years into their business still don't have the basics covered! This program is a blueprint, a shortcut to knowing what you need to know in the shortest time possible. In the course, I will show you where to focus your energy for maximum results.

2. Learn it yourself

Can you learn this stuff on your own? Absolutely. I did. It took me most of my first year in business and all my experience since then, so probably thousands of hours and thousands of dollars. It is possible to learn everything on your own and if you don't feel like this is the right program for you, please honor that. I've written dozens of articles on my website and here is a page of my favorite business books. I want to share what I've learned to help my fellow designers succeed, because that helps the industry succeed, which helps us all succeed.

Get started now!

Last Chance in 2017 Ends In: